Everything you need to know about AI search visibility

AI search visibility is how often and how accurately AI assistants like ChatGPT and Claude mention or recommend your brand when people ask questions in your category. As buyers increasingly ask AI instead of searching Google, being absent from those answers means losing customers you never see.

SEO optimizes for ranking blue links on a search results page. Generative Engine Optimization (GEO) optimizes for being cited inside an AI-generated answer. The signals overlap but differ: AI engines weigh structured data, clear entity definitions, crawler access, and answer-ready content more heavily than keywords and backlinks.

Today Diaro analyzes ChatGPT (OpenAI) and Claude (Anthropic) and shows your visibility in each, side by side. Gemini, Perplexity, Microsoft Copilot, and Google AI Mode are rolling out next.

We run a real crawl of your site and score four pillars: Citation Authority (can AI crawlers reach and trust you), Structured Data (schema.org markup), Answer Coverage (is your content answer-ready), and Entity Clarity (can models state who you are). The pillars combine into a single 0–100 score with a letter grade.

A one-time $10 unlocks your full report for that site: every issue with severity, the buyer-intent prompts you should win and whether you surface for them in each engine, your full competitor ranking, and a prioritized optimization strategy.

Yes. We generate the real category questions buyers ask, send them to each supported engine, and detect whether your brand surfaces in the answer — so the comparison reflects what the models actually say, not a guess.

The monthly plans continuously monitor your visibility across AI engines, track competitors, and evolve your strategy over time. Plans scale by how many brands, prompts, and competitors you track and how often we refresh.

We only crawl publicly available pages of the site you submit, and we store your account email securely. We never sell your data. See our Privacy Policy for the full detail.

Yes. Our team offers a done-for-you monthly optimization service that implements every fix in your plan and keeps you optimized as AI engines evolve. Reach out via the contact page to get started.